What is affiliate marketing and how to do it – A Complete Guide of 2021

Affiliate Marketing is a unique digital marketing tool where a firm remunerates a third-party marketer to drive traffic. These marketers generate leads for the product or service whose responsibility he has got. 

Nowadays, it is the career choice of a number of professionals in spite of having a full-time job. The present article will talk about the details of affiliate marketing and how to enter this field as a beginner. 

What Is Affiliate Marketing?

Are you now satisfied with what you earn per month? Do you want to make more? Well, we can say that you have arrived at the right place. Affiliate marketing is an excellent source of passive income. With little dedication and effort, you can become wealthier than your friends or colleagues working in the same position. 

It is the procedure of earning money in the form of commissions whenever you advertise and promote a brand’s services or product. In simple words, as you drive the sale for the company, you get a commission from them. 

The entire concept stands on the pillar of revenue sharing. If you want to sell a product, you can hire some marketers and offer lucrative incentives through affiliate programs. 

Furthermore, if you have no product for selling still want to earn some money, then go for promoting a value-based product. The company for which you will promote will give you some of their income through commissions.  

Please note that you receive payments each time you optimize the sale. The job role is similar to a sales representative. Now, let us deep-dive into how you can be an affiliate marketer and earn handsome money. Before that, let us check the two different types of affiliate marketing:


It involves promoting services or products by an affiliate having a close relation to the product offering. Specifically, the affiliate’s niche and the offering develop an interconnection in between.  


Under this model, the affiliate has zero connection to the commodity or service he is promoting. For example, the person might be from a completely different niche possessing unrelated skills or experience. 

How To Do Affiliate Marketing?

Indeed, anyone can become an affiliate marketer, but the roadway is not as simple as it sounds. You have to invest good time in designing and executing the marketing strategies. We have elaborated seven vital strategies that will help you to become one:

Decide And Choose A Platform

Choose a platform wisely that suits you. Social media platforms like Instagram and Facebook or blogs are the ideal places. 

Select Your Niche

Pick a topic focusing on a particular category, for instance: Acne Removal Care instead of skincare. Do not jump from one topic to another. 

Look For The Joinable Affiliate Programs

You can join three types of programs: Low paying, high volume, high paying, low volume, and high paying high volume. 

Develop Engaging Content

To make your affiliate site visible in the search engines, develop keyword-rich, high-quality content related to the products or services. 

Get Clicks On The Affiliate Links

To increase the number of clicks on your affiliate links, take special care of the link placement. For example, place the links after the Introduction or convert some words into links in your introduction. Additionally, you can use buttons, tables, callouts, and flyers to make the content look skimmable.   

Convert All The Clicks Into Sales

Lastly, the process will be complete once the links convert into sales. Here are two types of conversion work: Clicking the product page and purchasing the product.

However, in this case, the merchant has the full authority to regulate the checkout. As a result, the conversion rates are beyond your control. 

How Much Money Can You Make From Affiliate Marketing?

How much does an affiliate marketer earn? – We have received this question numerous times from our audience. To be very precise, income volumes from affiliate marketers may vary.  While some earn not many hundred dollars, there are shreds of evidence of making six figures also. 

How much income would you make entirely depends on a number of factors such as:

  • What services, products, or ideas you are marketing
  • How you have implemented your promotional strategy, and 
  • How much influence do you have as a marketer on your audience? 

Generally, we know that those who spend more time on marketing will make more money at the end of the day. But this is not true all the time. If you do not act smartly, then there is no benefit in investing time in marketing activities. Therefore, devise strategies that exactly fit your business needs. 

What Is The Most Prominent Example Of Affiliate Marketing?

There are plenty of suitable examples in the market to give the concept a touch of real life. For instance, E-commerce platforms like Amazon, The Home Depot apply for robust affiliate programs. 

However, the keystone of their success is the performance that these programs offer. The advertisers here pay commissions for the conversions they receive. So the sales cycle is financially profitable to the company.  

Another most prominent example is Buzzfeed. It is a digital marketing company located in New York. We hope you are aware that Buzzfeed is famous for its quizzes, entertainment stories, viral news, and product reviews. 

Readers can go through the product reviews and purchase the product from the given affiliate link. Therefore, Buzzfeed holds the commission whenever its site makes a sale. 

The Final Thoughts 

As you can see from the explanation above, affiliate marketing is a profitable and distinctive marketing framework. Moreover, its recent popularity can be linked to the improvement of computer technologies, especially the Internet. 

For budding affiliate marketers or aspiring ones, a thorough knowledge of the same is crucial. This is because it is not as easy as it seems. However, with the strategies mentioned above, you can accomplish your goal.  

If you find this article beneficial, then share it with your colleagues or business partners. Finally, keep supporting us to get more insightful guides on similar topics in the future.

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